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Simon Beck for Icebreaker

Winter season 2014 Icebreaker launched a new collection of underwear, tops and hoodies featuring stunning geometric designs inspired by the work of globally renowned British artist, Simon Beck. The Simon Beck designs became part of the Icebreaker 'Art of Nature' series of Icebreaker merino clothing. Icebreaker clothing is born in nature to be worn in nature so the way the artist Simon Beck worked with his designs created in a natural environment was very in keeping with the ethos behind Icebreaker itself. 

The first in the 'Art of Nature' range featured intricate stunning snow art design by Simon Beck appearing on Icebreaker's best-selling Icebreaker merino tops, hoodies and underwear. 

Icebreaker also donated $20,000 (USD) from the sale of these garments to Protect Our Winters, a non-profit organization working to fight climate change across the globe. Find out more on protectourwinters.org.

Icebreaker Art of Nature Collection Simon Beck

Simon Beck for Icebreaker Art of Nature Collection Video. 

Watch this short video to find out more about the artist and the story behind these stunning designs created for the Icebreaker Art of Nature collection of merino tops, hoodies and underwear.

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