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Atomic Hawx Prime 110 2023 S GW

$664.30 NZD $949.00

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Control, comfort, and stability The Atomic Hawx Prime 110 S GW is an all-mountain boot for persons with medium-volume feet that desire a light weight feel but direct responsive skiing without sacrificing comfort.  Prolite construction, for example, uses lighter materials in less crucial zones while beefing up sections that transfer power, resulting in a winning weight-to-strength ratio. The Mimic Gold Liner is pre-shaped but fully customisable, providing a precise fit for maximum control and feedback, while the Thinsulate insulation maximises warmth for all-day comfort, and the 3D Stretch Toe Box adds comfort with its "Big Toe Friendly" construction, allowing extra length within the liner length where needed.The Power Shift can dial in the ideal forwards lean for you. Not to mention the Energy Backbone and True Flex shell, which provide optimal energy transfer regardless of the outside temperature. The Hawx Prime 110 S GW will manage a broad range of circumstances while allowing you to focus on the task at hand - skiing!!  Enjoy!!


Prolite Prolite is a way of building skis and boots that turns traditional thinking on its head. Instead of starting with a standard construction and cutting material away to save weight, Prolite does the opposite. It starts with the slimmest possible profile and then it builds up reinforcements in key areas where strength is needed – like the Energy Backbone down each boot spine and ski edge.

True Flex It’s common to hear that boots stiffen up when it gets cold or become softer in warm conditions. True Flex is an exclusive Atomic shell material that means your flex and feel remains constant in a variety of temperatures. So, the boot you buy in store feels the same on the mountain, you don’t lose horsepower in the spring, and you don’t have a boot you can’t flex mid-winter.

Energy Backbone The Energy Backbone is a reinforced, asymmetric backbone that provides extra strength for powerful skiing plus enhanced lateral energy transmission for better edge grip.

Power Shift On our Hawx Ultra, Hawx Prime and Hawx Magna boots the forward lean can be adjusted to 13° or 15° or 17° simply by moving the power control up and down. You can also alter the flex index by +/- 10 flex points by adding or removing a screw. For a completely personalized set-up.

Mimic Liner The heel, ankle and tongue of the Mimic liner feature a layer of supportive, heat-moldable material. After being softened in the oven, this material mimics the precise shape of your foot, and hardens in that shape for a perfect custom fit.

Memory Fit Atomic Memory Fit is one of the quickest heat-fitting technologies around. The key is Memolink, our special additive that improves the moldability and stretch characteristics of our plastics. Thanks to this, all three elements of the boot can adapt to the foot – shell, cuff, and liner. 

3D Stretch Toe Box Asymmetrically shaped for left and right, the new 3D Stretch Toe Box takes first fit and customization potential to the next level. It is Big Toe Friendly construction that maximizes the liner’s available length allowing for a little extra stretch when important millimetres are required to achieve the perfect fit.

Legendary Hawx Feel Supreme first fit and anatomical lasts combined with unique balance geometry to create a boot that works for everyone, pros, and rookies alike. 

Technical Specifications

Binding Compatibility:  Gripwalk, MNC, Sole ID

Customisation Shell: Memory Fit

Soles: Cantable Gripwalk (Standard can be purchased)

Shell: Polyurethane

Cuff: Polyurethane

Liner: Mimic Gold Liner with Thinsulate

Buckles: 6000 Series Alu Buckle

Powerstrap: 50mm Velcro Strap

Forward Lean: 13º – 17º

Cuff Alignment: Yes

Customer reviews

Customer reviews

Shoes arrived in record time, 100% recyclable packaging with a lovely personalised note. Came across this shop by chance but very glad I did and highly reccommend for online orders.
— Damon

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