Founded in 1955 in the heart of the Austrian Alps, Atomic has been at the forefront of ski innovation for decades. Known for producing high-performance skis, boots, and equipment, Atomic combines cutting-edge technology with a deep respect for the mountains. Their commitment extends beyond the slopes, focusing on sustainability and environmental responsibility to ensure the future of winter sports.

Life Cycle Assessments (LCAs): Atomic conducts comprehensive LCAs on their products to understand and reduce environmental impacts throughout the product's life span.

Renewable Energy: Their primary production facility in Altenmarkt, Austria, operates on 100% renewable electricity, significantly reducing carbon emissions.

Material Innovation: By redesigning products like the Backland skis, Atomic has achieved a 30% reduction in CO₂ emissions through optimized materials and construction.

Recycling Initiatives: Implementing programs to recycle production by-products, such as converting ski manufacturing waste into chipboard, saving 18.9 tonnes of CO₂ annually.

Sustainable Design: Incorporating up to 66% recycled plastic in ski boot shells, depending on the model and color, without compromising performance.

Industry Collaboration: Atomic organized the Ski Industry Climate Summit, bringing together brands, suppliers, and organizations to address climate change collectively.

Protect Our Winters (POW) Partnership: Collaborating with POW to advocate for environmental policies and raise awareness about climate change's impact on winter sports.

Community Engagement: Running boot take-back programs in Austria, collecting over 2,500 pairs of boots for recycling, preventing more than 10 tons of material from reaching landfills.

At Outside Sports, we value brands that align with our commitment to performance and sustainability. Atomic not only delivers top-tier ski equipment but also demonstrates a proactive approach to environmental stewardship. Their initiatives in renewable energy, material innovation, and industry collaboration resonate with our values and the expectations of our community.

Choosing Atomic means investing in gear that's designed for excellence and crafted with the planet in mind.