Founded in Aotearoa New Zealand in 1995, Icebreaker pioneered the use of merino wool as a natural alternative to synthetic fibres in outdoor clothing. Their vision has always been about more than just performance—it’s about creating clothing that respects the planet and the people who wear it.

Now part of VF Corporation, Icebreaker continues to lead with its philosophy of “Move to natural.” They are committed to replacing petrochemical-based fibres with renewable, regenerative natural alternatives—offering technical gear that’s soft, breathable, and better for the environment

Plastic-Free by 2028: Icebreaker has set a bold goal to eliminate all plastic-based fibres from their clothing by 2028, working steadily toward full circularity.

91% Natural Fibres: As of their latest progress update, 91% of Icebreaker’s clothing is made from natural fibres such as merino wool, organic cotton, and TENCEL™—a fibre made from sustainably sourced wood pulp using a closed-loop process that reuses water and solvents.

Transparent Fibre Reporting: Each product includes a breakdown of its fibre content so you can make informed choices.

No Harsh Chemicals: Icebreaker avoids harmful chemicals commonly used in synthetic performance wear, opting for natural moisture and odour control instead.

Packaging and Shipping: Icebreaker is reducing plastic packaging and working toward carbon-conscious logistics across its global supply chain.

Direct Grower Relationships: Icebreaker works directly with New Zealand merino growers, forming long-term contracts that guarantee price stability, high animal welfare, and regenerative land management.

ZQ Certified Wool: All Icebreaker merino wool is ZQ certified, ensuring the highest standards of animal welfare, environmental sustainability, social responsibility, and fibre quality. ZQ wool is fully traceable back to the farm and guarantees no mulesing.

Code of Conduct and Auditing: Icebreaker requires all suppliers to follow its ethical Code of Conduct, with regular audits to ensure fair working conditions and respect for human rights.

Living Wage Commitment: Icebreaker supports the principles of a living wage and is part of VF Corporation’s global efforts toward wage fairness and supply chain transparency.

As a business born in the mountains of Aotearoa and still proudly New Zealand-owned, Outside Sports is deeply connected to the landscapes Icebreaker helps protect.

We choose to stock Icebreaker because their values mirror ours—natural materials over synthetics, long-term partnerships over fast fashion, and transparency over greenwashing. Their commitment to traceability, animal welfare, and circular innovation makes them a leader in sustainable apparel.

When you buy Icebreaker from Outside Sports, you’re not only choosing high-performance natural fibres, you’re supporting local growers, ethical manufacturing, and the future of our environment.